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Sports, Tourism, Hospitality & Customer Service

Sports, Tourism, Hospitality & Customer Service


  • Employers within the industry look for the following skills: Communication skills, adaptability, team working, customer handling skills, willingness to work unsociable hours
  • Over 2.7 million people are employed in hospitality and tourism in the UK, which is around 10% of the workforce. This is across more than 220,000 different sized organisations.
  • Hospitality has grown to become Britain’s 4th largest industry, delivering £53 billion annually to the economy.
  • Parkwood Leisure, Bannatyne and UK Sport are some of the main sport and leisure employers in the country.



Accommodation manager £17,000- £40,000
Business Travel Management Consultant £15,000 – £45,000
Event Organiser £18,000 – £70,000
Event Operations Manager with a language £30,000 – £40,000
Holiday Representative £450 – £500 per month
Sponsorship Development Manager £30,000 – £42,000
Air Cabin Crew £14,500 – £20,000
Outdoor Pursuits Manager £35,000 – £40,000
Sports & Exercise Psychologist £21,000 – £48,000
Fitness Centre Manager £17,000 – £40,000
Dietitian £21,200 – £27,600
Sport Development Officer £18,000 – £29,000
PE Teacher £21,600 – £31,500
Sports Coach £21,600 – £31,500
Physiotherapist £21,200 – £27,600



Annual figures have been rounded to the nearest hundred and weekly figures to the nearest full pound. Source:

Job Opportunities

  • The hospitality industry has so far pledged over 30,000 jobs for young people between now and 2015 – with many more to come (British Hospitality Association)
  • Graduates are being sought to help improve standards within the hospitality sector, with graduate training schemes offered by large organisations such as Marriott hotels, Nando’s, Carluccio’s and Macdonald Hotels, more information can be found on their websites.
  • For those pursuing events management, work experience and strong networking skills are paramount.
  • Speculative applications can be very useful when seeking employment with small to medium enterprises (SMEs). This is due to smaller businesses not always having the budget for recruitment, leaving many vacancies left unadvertised.


Emily Turner studied Travel and Tourism at Blackpool Sixth before progressing on to UCLAN where she gained a first Class Honours Degree in International Tourism Management. She now works for Disney Cruise Line as a Guest Services Manager.


Useful Contacts

  • The Arena- The Hospitality Network
  • Association of Event Organisers
  • People 1st for Hospitality, Leisure, Travel and Tourism
  • Association of British Travel Agents (ABTA)
  • Institute of Travel and Tourism
  • Careers in Sport
  • Sport England
  • UK Sport
  • Talented Athlete Scholarship Scheme (TASS)
  • Graduate Jobs in Sport
  • Leisure Jobs
  • Skills Active

Sources:, BHA Annual Review 2012/13 and